Mr Brainwash

Thierry Guetta, better known as Mr. Brainwash, is a provocateur, pop culture enthusiast, and media-savvy artist who shot to fame through Exit Through the Gift Shop—Banksy’s 2010 mockumentary that blurred the lines between art and commerce, sincerity and satire. His journey began behind the camera, documenting street artists in Los Angeles, which led to a chance connection with Banksy. That relationship would ultimately turn Guetta into the film’s unlikely star and, with Banksy’s encouragement, a street artist in his own right.

Mr. Brainwash’s aesthetic is bold, chaotic, and deeply referential. His work fuses spray paint, stencils, silkscreens, and splashes of color, often featuring iconic figures like Mickey Mouse, Albert Einstein, and Kate Moss. Drawing from the irreverence of Warhol, the rebellious spirit of Banksy, and the upbeat energy of pop art, his recurring slogan—Life Is Beautiful—has become a signature motif.

Guetta works across diverse media, from murals and canvases to sculptures and immersive installations, transforming everyday objects like vintage televisions and cars into vibrant pop-culture statements. His exhibitions merge street art with spectacle, attracting global attention and celebrity collectors including Madonna and the Beckhams.